Memorial Hospital was recognized at the Illinois Society of Healthcare Marketing and Public Relations' (ISHMPR), annual conference, in Alsip, IL on, October 14, with a Honorable Mention Award. An entry was submitted into the Physician Relations and Recruitment category by Community Relations and Marketing Manager, Mariah Bargman.
During 2020-2021 Memorial developed new tools to continue provider recruitment during the pandemic. With in-person meetings, tours, and interviews postponed, Martha Roth, Director of Professional Services, and Julie Stern, Director of Human Resources, worked with Bargman, to create provider recruitment advertising and digital resources to hold virtual interviews and virtual tours to candidates.
The recruitment package developed includes fliers for circulation to medical schools and larger hospitals. The fliers highlight the organization's achievements, improvements and accreditations, along with benefit opportunities and community amenities and attractions. Single sheet info-graphics with answers to frequently asked questions were also developed for specific professions that were tailored to a potential provider's specialty.
The final piece was a digital presentation and tour of Memorial and our locations that could be shared with prospective providers in place of an in-person tour. The video highlights many of the newly renovated spaces at Memorial and features images and details for all medical departments, the Rural Health Clinic locations, and the Therapy and Sports Rehab Center.
Being a recipient of the Pinnacle Award represents the continued work and dedication our healthcare team of directors put into continuing provider recruitment even during a pandemic. When things stopped, the team found a way to continue and persevere to ensure Memorial is able to provide quality healthcare professionals to our community.
Comments